![]() Along with the original unfiltered favorites, a brand new UFO summer seasonal offering, UFO Huckleberry, will make its debut. What the huck is a huckleberry? It’s like a blueberry. When the first UFO offering, Hefeweizen, was introduced in Boston back in 1998, the idea of a cloudy beer served with lemon was an alien concept to some. “You want to put fruit in my beer? Get outta here!” was a common reaction. Fast forward about two decades (today), and these refreshing, sometimes-fruit-infused-but-always-easy-drinking UFO beers have become the ultimate flavor quenchers. “UFO is raring to take off,” says UFO Brand Manager, Victoria Kidder. “These beers are brewed to be fun, interesting, and full of flavor. Now they’ve got the look and voice to match what they’ve always been. Discovery is half the fun in beer drinking, right?” We’ve put a lot of thought into every piece of it so that the curious beer drinkers out there get a hint of the adventure that awaits, without giving too much away. The refreshed new UFO look was a collaborative effort between the Brewery’s in-house design team and Boston-based brand strategy firm, Catapult Thinking. It is designed to better communicate what UFO is all about. Each element of the package is meant to provide subtle cues about the beer inside. The new colors and fonts, for example, are brighter, friendlier, and fun-er, conveying the flavorful, refreshing, unfiltered wheat beer goodness you can/should expect when you drink a UFO beer. To go along with the new packaging, a brand new UFO website will launch on April 6th. The site will be chock-full of info about UFO beers, recipes (food and cocktail!) that infuse UFO beers, and fun ways to enjoy UFO beers without any sort of cooking going on anywhere around you. Consider your new hub for flavor adventures. “Choosing a beer shouldn’t be hard,” says Dan Kenary, Mass Bay Brewing Co. “The less time that’s spent getting caught up in the details, the more time there is to actually enjoy the beer. That’s a big reason why we started brewing UFO beers. There’s great history, tradition, and craft behind these beers, but that doesn’t mean they can’t be uncomplicated and easy to drink.”Ībout UFO Beers: UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. The name UFO stands for UnFiltered Offering all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. UFO hit the scene in 1998 with a Hefeweizen. Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Raspberry, and fresh seasonal offerings such as UFO Twist and UFO Huckleberry. Mouthfeel in fairly thin bodied with high carbonation, running slightly watery and grainy with a pillowed, juicy edge before finishing mildly dry and leaving a slightly sweet herbal aftertaste tinged with earthy bitterness Taste is sweet and juicy, with a floral flair up front that fades to an earthy light bitterness tinged with pine with the finish Pours a slightly hazed gold body with a billowing white frothy foam head that has moderate retention and leaves a ton of thin sticky sudsy lacing behind as it settles to a patchy froth cap with defined haloĪroma is sweet and grainy, malt forward with floral and slightly piney hops on the wings Bay Brewing Company in Boston, MA and Windsor, VT.Look: 4 | smell: 3.75 | taste: 3.75 | feel: 3.5 | overall: 3.75 The UFO line of unfiltered wheat beers is brewed by the Mass. Solid session IPA that runs mostly sweet and juicy but manages a solid balance thanks to a cascade hop bittersweetness. Wouldn't consider it one of the greats, but it's in the top 15 for me as far as highbrow craft IPA flagships. ![]() Pours a crystal clear copper-gold with two fingers of dense, foam insulation-like head. Retention is excellent, leaving a thick, creamy cap and a tattered curtain of lacing. ![]() Honestly, I wasn’t prepared for it to look this good. ![]()
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